Trade Names

Trade names are the business names that companies operate under in their market. These are usually used throughout sales, marketing and advertising activities, and differ from the legally registered business names that often include words such as Corporation or LLC.

Trade names may be removed from the register to which they were added, only if an application for removal is filed by the person who applied for its registration. Businesses that cease operations are obliged to notify the Registrar of Companies to this effect, following which their trade name will be removed.

We provide extensive services around reviewing and submitting trade name applications with relevant authorities, advising around trade name removal, and also offer protection against trade name infringement including issuing requests for damages and injunction in the event of violation.

Contact us today to learn more about our trade name services and how we can support you in your intellectual property needs.